Search engine optimization (SEO) is the tailoring of your website to have quality and quantity of website traffic. This is done by adding the visibility of the website to users on the web. Here are benefits of SEO to businesses:
There are many ways in which to increase the quality of user experience on your site. SEO prompts to to put relevant information, related texts, videos, create mobile friendly sites. All these will increase the user experience of your site, this will prompt customers to click more. This in turn will generate leads, increase your brand recognition and higher conversion rates. Tailor your site to be follow search engines guidelines thus improving your search ranking.
Inbound strategies are the best to generate leads rather than outbound. Search engine optimization is one of those inbound strategies and it is the most effective in generating leads. If you are not generating any leads from SEO tactics then it's time to change tactics and try others.
Statistics have shown that 14.5% of close rates are achieved from SEO leads. This means that most people that make sales were leads from a search engine. Outbound strategies tend to result less conversion rates. SEO is better since a customer took their time to search for their preferred product, this means that they have the buying power or are planning to make a purchase. The individuals already have a specific requirement and purpose.
Once the product has been availed to the customer through the search engine. The customer due to the fixed mindset is pleased that they have found what they required and therefore make a purchase. Good ranking on search engine website can bring you maximum sales that are guaranteed. Your target market will stay aware of you and will continue to make purchases or refer others to your site.
Inbound strategies have been found to cost less to bring in leads compared to outbound strategies. SEO lowered advertising costs. When you have already been top ranked, you don't need to pay for pay per click websites to do active advertising about your website. You will continue to stay at the tip of the as long as customers keep on clicking on your site. Other inbound strategies include Social media management, blogging and referrals which cost little to nothing at all.
After a customer has conducted a site search, there is a high tendency for them to go and visit the said premises. For example, if a customer keyed in 'the best Seafood in London' the choices they get, they will most probably visit. A study has been done and the results of the study stated that 81% of shoppers in the shopping online.
If you rank first second or third in a search engine, this will give your customers the perception that you're one of the top players in the industry. This shows that you are popular and many people have visited your site. The popularity will also stem from the fact that many users have researched you. On the other hand, if your site appears below, many people will think that you are jot well known and you're not a key player in the industry. This can also paint a negative picture that you are unable to pay for better search results in the search engine.
Brand awareness is the extent to which customers in the market recognise you. It is how familiar your brand is in the market and the influence your product has. Search engine optimization makes your site readily available to people who search for you thus you remain relevant. It makes your site easily reachable and more users will be able to notice you. When you remain at the top, more users have access to you meaning that your clicks are still going to increase and your presence will continue to grow. This pushes the brand awareness even further.
Search engines like google have put a parameter for all sites, to be top ranking your site must be mobile friendly. This means that many sites are being developed to be mobile friendly so they can feature on popular search engines. Google stated that mobile friendliness contributed greatly to the rankings. This change will result in better navigation of web pages and increased user experience.
SEO can be used as a long term strategy because pulling down a site that us top ranking is hard. If a site is top ranking it will continue being top ranking as it will continue to get more clicks. The only way to remove a top ranking site on google us if other companies have advanced their SEO strategies or are paying to be top ranked. A website takes a minimum of six months to maintain optimal ranking. This makes it hard to pull down top ranking sites.
Once you become a top ranking site, you get many clicks to your site. The more clicks you receive the more leads you get. Leads are potential customers that haven't made a purchase. Eventually the leads will turn into customers and make a purchase. When people click on your site, they get the information they want to prompt a purchase. Increase in leads will automatically lead to an increase in customers hence a higher closing rate. Once you gain customers, you gain your market share in the market.